Stamps or points: choose a rule customers understand.

Compare purchase patterns, not just card designs.

For coffee shops, start with visit frequency.

If regular orders cost about the same, a stamp target can be easy to remember. A minimum purchase prevents every small order from earning the same progress. The reward drink’s cost needs to fit within the margin from the purchases needed to earn it.

For restaurants, review how much ticket sizes vary.

If one table spends USD 10 and another USD 50, points can make progress follow recorded spending. You also need to explain how many points customers earn and what each reward costs. Use a rule your team can explain at checkout.

Ask four questions before choosing.

• Do I want to reward visits or spending?
• Are purchase amounts similar or quite different?
• Can the target support the cost of the reward?
• Can the team explain the rule and record transactions easily?

Try one model before adding complexity.

D Card lets you choose the model when creating a card. The plan includes up to three active cards, but you do not need three journeys to get started. Publish a clear rule, observe purchases and redemptions and review business results before expanding. The demo below uses stamps; its transactions are samples.

INTERACTIVE DEMO

Your coffee shop

Sample customer

5/ 6 stamps

A sample drink after 6 stamps

Purchase amount · USDRecord sample purchase →

Redeem sample rewardReset

A purchase of at least USD 3 earns one stamp. You need one more.

Sample transactions. No real cards or rewards are issued.